Sales edition

On 11 September, Salesforce introduced seven AI agents, each with a name and a job: Casey, Paige, Carter, Hunter, Marshall, Piper and Fin. They take over chunks of work, from customer service to incoming sales and the supply chain. Six are generally available right away. Hunter, the agent for cold outreach, is still in pilot. It will only become generally available in November 2026. For salespeople, two names matter most. Hunter works through a pipeline, from research to first contact, and keeps working with salespeople on one goal for weeks at a time. Piper works through your website and your inbox: it qualifies incoming leads and prepares them for a conversation. Both agents connect to Customer 360, the pool of customer data you already have. Because of this, little setup is needed before they can start using your customer context. The new part is not "AI in the CRM", we already had that. The new part is that you no longer build an agent, you switch one on that already has a job description. Salesforce claims it works: Agentforce's annual revenue is above 1.5 billion dollars, more than 240 percent higher than a year earlier, with 3.2 billion "agentic work units" processed last quarter. Next week, on 15 and 16 September, Salesforce will speak about this at Dreamforce, with a keynote from Marc Benioff on the "Agentic Enterprise". The agents draw their knowledge from Customer 360, where your customer data already sits: contacts, deals, conversations, purchases. Because the agent can access that directly, nobody needs to build a link first or fill in questionnaires. Hunter works out on its own who is worth approaching, drafts an approach and keeps that line going. Piper does the opposite: it catches what comes in through forms and email, asks follow-up questions and separates serious requests from the rest. So what comes out is only as good as what is in your CRM. Messy fields and old contacts give you messy outreach. There are two limits. Hunter is not generally available yet, so what you are reading now is a promise with a date in November. And an agent that makes contact on its own is making contact with your customers, under your name. A generic opening email to an account you have held for years will cost you more than it earns. So agree which accounts the agent should not touch, and let every message pass by a human for the first few weeks. Ask your admin this week which of the seven agents are in your licence, and who decides what they are allowed to send.

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