The Sales edition
The AI news of that week, in plain language.
Deepfake scammers are now calling with your boss's voice, ChatGPT is getting adverts, and your calls will soon be summarised in seconds.
Fake call from 'the director': one callback protects your deal
Scammers use AI to copy voices and videos. Sales people are a favourite target.
Criminals are increasingly using copied voices and videos for CEO fraud. Someone calls or video-calls you, sounds exactly like your boss or a client, and urgently asks for a payment or a changed account number. It works frighteningly well. As a sales person you are vulnerable: you talk to a lot of strangers and the conversations often involve money and agreements. A quick video call to verify things is no longer a safe check, because video can be faked too.
Background for subscribersAgree one firm rule with yourself and your team: money or sensitive client data never moves on the basis of a phone call or video call alone, no matter how real it sounds. If you get a request for an urgent payment or a changed account number before you invoice, call back on a number you look up yourself in your CRM or at the KvK, not the number they give you. You could also agree on a fixed code word with your team. That takes thirty seconds and can save an expensive booking and your credibility.
AI reads back your client conversation and lines up the next steps
Tools can listen in on a client conversation and then produce a short summary, plus the agreed follow-up steps that you can drop straight into your CRM. That way you forget nothing and your pipeline stays clean. Important: you may only record people if you say so in advance and they agree.
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