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Monday, 17 August 2026 · Clarity since 2026
Entrepreneurs edition · no. 202634

The Entrepreneurs edition

The AI news of that week, in plain language.

Vol. 1 · No. 202634Entrepreneurs edition
in·klare·taal
Edition 202634 · Monday 17 August 2026 · Clarity since 2026

Ads in ChatGPT, cheaper AI models, and new rules: this week is about what actually affects your business.

The main story

ChatGPT is getting ads, including in the Netherlands

Using the free version or ChatGPT Go? You will see adverts soon.

OpenAI is bringing adverts to Europe. From the end of August, people on the free version and the ChatGPT Go subscription (€8 per month) will start seeing ads. Dutch users have already received an email about this. The more expensive subscriptions (Plus, Pro, Business, Enterprise, and Education) will stay ad-free. The ads will not be personalised at first: they are chosen based on what your conversation is about and your general location, not on your previous chats.

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What this means for you
Check whether your free workspace is still comfortable enough

Do you use ChatGPT for free or through Go (€8) to write quotes, emails, or other texts? Then adverts will start appearing in between. That is distracting, and sometimes the ad could be from a competitor. If you want to work without ads, you can do that from the Plus subscription. Work it out simply: if ChatGPT saves you hours every week, an ad-free version is worth those hours. If not, the ads are easy enough to live with.

Het programma dat de AI laat werken: een model

OpenAI in three price tiers: choose the model that suits the job

OpenAI now offers its models in three clear tiers: Luna for fast and cheap work, Terra as the middle option, and Sol for the heaviest tasks. Luna has become considerably cheaper. This means you can send routine work to the affordable model and save the expensive one for difficult jobs.

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