The Marketing edition
This is a real edition from 8 September 2026, at the Practical level, in plain language.
Search is shifting, LinkedIn is calling out weak AI posts, and a fifth of newspaper opinion pieces turn out to be written by a bot.
Google Search drops to 57 percent of the media mix: your visibility is moving
Down eight percentage points in half a year. Search traffic isn't disappearing, it's spreading across more channels.
Emerce published figures this week on the average media strategy in the first half of 2026. The share of Google Search dropped to 57 percent, eight percentage points lower than before. According to Emerce, search traffic is shifting towards AI answers, social search and other channels. Search is becoming less of a separate channel and more part of your whole growth system.
This edition shows that your grip on search traffic is changing: Google Search drops to 57 percent of the media mix and shifts towards AI answers and social search. At the same time, AI use itself is becoming more visible and judged: LinkedIn flags weak AI posts, and with newspaper opinion pieces, AI turns out to be the author more often than readers think. For your work, this means steering less on fixed rankings and keywords, and more on the quality and recognisability of what you make.
LinkedIn now shows you when your post gets called 'AI slop'
LinkedIn now shows in Post Analytics when others flag your post as AI slop: quick, low-value AI work. The platform wants to improve quality this way, now that more and more posts are written entirely by AI. For personal branding and job posts, this is a direct signal. Read more →
One in five opinion pieces in the newspaper turns out to be written by AI
AI Report, the news platform of tech journalist Alexander Klöpping, analysed 252 opinion pieces in NRC, Trouw, de Volkskrant, Het Parool and the FD between 27 July and 27 August. At least 49 of them were written entirely by AI. Editors-in-chief are divided on this 'opinion bot'. Read more →
Six in ten Dutch service providers use AI weekly or more often
Trustoo surveyed 170 affiliated service providers: 61 percent use AI daily or several times a week for work. Emerce published the figures this week. Broader research across the Dutch services sector also lands on 61 percent, mainly to work faster, cut costs and serve customers better. Read more →
Measure once how visible you are in AI answers
Werf& listed ten tools you can use to measure and improve how often you appear in AI answers, for example in ChatGPT, Google AI Overviews and Perplexity. Mentioned are Semrush AI Visibility Toolkit, Promptwatch, Otterly AI, Writesonic and Ahrefs Brand Radar, among others. The overview is written for employers and employer branding, but the approach applies to any brand. Read more →
Dictating in Gmail, Docs and Keep: paid subscriptions only
Google is adding three voice features to Workspace, built on Gemini 3.5 Live. You can dictate documents, search your inbox with a spoken question, and turn loose thoughts into organised notes. Handy for briefings and drafts you'd think through out loud anyway. Read more →
ChatGPT now falls under the EU's strictest rules for large platforms
The European Commission has designated ChatGPT, Reddit and Roblox as 'very large online services' under the Digital Services Act, because they have at least 45 million monthly users in the EU. They must meet stricter requirements by January 2027 at the latest, such as extra transparency and risk assessments. For anyone using these tools for business, little changes for now. Read more →
European code of conduct for large AI models: copyright back on the table
The taskforce behind the code of conduct for general-purpose AI (models for general use, such as large language models) met for the fourth time. On the agenda were the chapter on safety and the chapter on copyright. The code gives organisations a practical framework for complying with the AI Act. Read more →
AI and tech, made simple.
This is a sample of the Marketing edition. Subscribers get it in their inbox every week.
Subscribe
inklaretaal · Amsterdam · © 2026
This is the generic Marketing edition. Subscribe and you get it made to measure: tuned to your level, your job and the topics that matter to you. That way every week gets a little more personal.
Subscribe →