Marketing edition
The European Commission preliminarily believes that TikTok's For You feed breaks European rules.
EU: TikTok's 'For You' feed may break European rules
The European Commission has preliminarily found that TikTok is breaking the Digital Services Act. This is a European law for online platforms. The issue is the 'For You' feed: a constant stream of personal videos, including videos about mental health problems and about how you look. If you keep getting endless images about sadness, loneliness or body image, you can end up in a 'rabbit hole'. That is how the Commission describes it. It sees a risk to mental health here, especially for minors and vulnerable adults. If you work with young people or vulnerable people, this is new: Europe is not only looking at single videos, but also at how the feed is built.
Background for subscribersThe feed recommends more videos the more someone interacts with them. According to the Commission, this can be harmful for topics like grief, loneliness and how you look. It is not a final decision yet. If you make videos about such topics for work, start thinking now about how carefully you handle them.
Gemini Omni 1.2 Flash: 30% cheaper and already widely available
Google's AI video model Gemini Omni 1.2 Flash is generally available through the Gemini API and Gemini for business. It costs 30% less than the previous version. One second of 720p video costs $0.07. You can find the model in Flow, Google Vids, Google Ads and the Gemini app. In the Gemini app, it comes first for Google AI Ultra subscribers. In Google Vids, 15-second clips come at no extra cost, with a Google account or a Workspace subscription. So if you already work in Google Ads or Vids, it is mostly a matter of trying it out. If you pay through the API, you pay per second of video.
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