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No. 202645

Real estate agents edition

in·klare·taal
Edition 202645 · Tuesday 3 November 2026 · Reading time: 2 minutes · Clarity since 2026

Housing landlord Heimstaden uses AI from OpenAI in four steps of renting out a vacant home: price advice, ads, checks and market feedback.

What this means for you

Heimstaden uses AI to rent out homes, and one staged photo costs less than 10 cents

Housing landlord Heimstaden lets AI from OpenAI help whenever a home becomes vacant. The AI helps with four steps: price advice, listings with staged photos and texts, checks of listings, and feedback from the market. Employees stay responsible and approve the decisions.

The biggest difference is in the photos. In the Netherlands, the price of a virtually staged home photo fell from about €50 to less than €0.10. That is more than 99% less. In the Netherlands alone, Heimstaden sees a possible saving of €130,000 per year. Heimstaden and OpenAI report these figures themselves.

What does this mean for you? If you work for a landlord or property manager, you can see what a large company already does when a home is vacant. Staged photos, listing texts and price advice can be faster and cheaper with AI. The article says nothing about smaller offices. So do not automatically expect the same savings.

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What this means for you
Furnished home photos for less than 10 cents

In the Netherlands, the cost of a virtually furnished photo at Heimstaden fell from about €50 to less than €0.10, the company says. With virtual staging, software puts furniture into the photo of an empty home. Staff still check and approve the results.

Gemini on your phone: you can only edit PDFs

Gemini now creates and edits files in the chat. But not everything works on every device. You can view and edit PDFs on mobile and on the web. Google Docs, Sheets, presentations, Markdown, TXT and code files only work on the web for now. Do you mainly work on your phone? Then a PDF is your only choice right now. For the other files, use the web version.

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