The Marketing edition
The AI news of that week, in plain language.
This week is all about labels, a real brand voice, and tools that make your posts smarter (and sometimes quietly push them).
LinkedIn drops the auto-writing helper: your own voice counts again
LinkedIn is removing the button that rewrote your posts automatically, and giving readers a button to report 'AI junk'.
LinkedIn is ending the 'enhance your post' feature that rewrote posts automatically. A lighter spell-check will take its place, and it leaves your own voice alone. At the same time, from 3 August readers get a button to flag a post as suspected AI junk. Anyone who clicks sees the post vanish from their own feed and helps the algorithm filter. Research by Pangram showed earlier that over 40% of longer LinkedIn posts are written entirely by AI.
Background for subscribersFeel free to let AI make a rough outline for your LinkedIn post, but treat it like an intern's first draft. Cross out the empty buzzwords ('discover now', 'it's time for') and rewrite at least one sentence so it is truly your brand. Save your best posts as examples and feed those in as a reference, then the result leans towards your tone instead of the internet average.
From 2 August 2026: label AI text and images honestly
The transparency duty of the EU AI Act now also applies to content makers, marketers and freelancers. If you publish AI-made text, images, audio or video to inform the public, you must say so. The rule applies to big agencies and freelancers alike. Fines run up to 15 million euros or 3% of yearly turnover.
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