Marketing edition
This week: new image and writing help for your campaigns, and a law that in three weeks requires you to label AI content honestly.
In three weeks, you must label your AI content honestly
From 2 August 2026, the EU AI Act requires chatbots and AI images to be recognisable.
On 2 August 2026, the EU AI Act's transparency rules take effect. A chatbot must then make clear that it is AI. And AI-made content, including deepfakes, must be labelled as such. Almost every Dutch company that uses ChatGPT or Copilot falls under the law as a 'user'. The fines are steep: up to 35 million euros or 7% of global annual turnover.
Background for subscribersBefore 2 August, agree with your team when you label AI content: for AI images in adverts and for anything that resembles a real situation or person. Also map out where AI plays a part in your process, so you do not miss anything. A slick AI text without a label will soon not just be sloppy, it could also mean a fine.
Meta Muse Image: make free images in WhatsApp and Instagram
Meta released Muse Image on 7 July, its own AI image maker. It is free to use via Meta AI, WhatsApp and Instagram Stories. The model can merge several photos into one image and place readable text in a visual, handy for infographics.
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